Community as a Competitive Advantage: How to Build a Strategy that Pays Back in Footfall, Retention and Growth

Community is the word everyone uses and few convert into ROI. Named one of The Sunday Times’ Top 100 Disruptive Entrepreneurs, Pip Jamieson, Founder and CEO of The Dots, makes the commercial case for community as your strongest competitive advantage.

The Dots powers the private social networks behind some of the most respected names in the industry: Soho Works, x+why and Pavilion, plus brands like Apple, The Conduit and the United Nations, giving Pip a rare, data-led view of what makes members stay, refer and spend.

Drawing on the knowledge built by powering 60-plus communities, she’ll share a practical strategy for turning scattered activity into an engine for footfall, retention and growth.